Sugro UK, a leading buying and marketing group for independent wholesalers, with over 40 years of experience in the wholesale sector, is delighted to announce it has been voted the No. 1 Buying Group in the prestigious 2026 Advantage Group – Voice of the Supplier Industry Benchmark. This marks the third year out of the last four with the group securing the top spot, with Sugro previously being voted No.1 in both 2023 and 2024.
The 2026 report highlights Execution and Partnership as Sugro’s standout competitive advantages. Furthermore, Sugro ranks #1 for Partnership, reinforcing its reputation as the most collaborative buying group in the sector, based on the results of the report.
Sugro leads the industry in the competencies most correlated with commercial success, ranking #1 in: Collaborative Business Planning, Strategy Communication, Agility, Ease of Doing Business and Delivering Commitments.
Sugro UK Managing Director, Emma Senior, commented:
“We are very proud to be voted No. 1 Buying Group. This achievement reflects the unique partnerships we have with our suppliers and members, as well as the tireless work of our team at Head Office. I am incredibly grateful to have such a fantastic team here in Newcastle-under-Lyme, supported by a dedicated Board of Directors, all striving for the same outcome.”
Yulia Petitt, Head of Commercial and Marketing, added:
“These results signal that our partners are seeing tangible progress in the areas that matter most. We have seen our biggest improvements in efficient invoicing, range and assortment, and the clear communication of our strategy. By leading in agility and collaborative planning, we are ensuring that Sugro remains the top-tier partner for commercial growth in a challenging trading environment.”
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