Three of Kent’s most celebrated brands unite to create a bold, traditional new flavour
Award-winning brand Kent Crisps announces the launch of new Beef Brisket & Stout Flavour crisps, a mouth-wateringly rich and savoury hand-cooked crisp developed in collaboration with historic Kent Brewer, Shepherd Neame.
Staying true to their ethos of working with local Kent producers and iconic destinations, the new flavour brings together three iconic Kent brands: Kent Crisps, one of the UK’s few remaining independent snack brands; Shepherd Neame, Britain’s oldest brewer based in Faversham; and The Historic Dockyard Chatham, a symbol of Kent’s shipbuilding heritage.
The new flavour has been crafted using one of Shepherd Neame’s newest beers, Iron Wharf Stout – a dark, ruby-tinted nitro stout inspired by Faversham’s historic shipbuilding industry. The stout’s roasted malt character complements the savoury notes of brisket delivering a bold yet reassuringly traditional flavour.
Linking into the county’s rich shipbuilding past, the collaboration features HMS Cavalier at The Historic Dockyard Chatham as the front of pack partner, celebrating Kent’s maritime history and reinforcing the brand’s strong regional identity. This partnership creates a compelling story for retailers seeking premium, provenance led products with clear consumer appeal both in the UK and internationally.
Laura Bounds MBE, Kent Crisps Owner says “We’re thrilled to be launching our new Beef Brisket & Stout Flavour crisps which represents months of hard work by the team and our partners. The launch marks one of our most significant and exciting partnerships to date. Our ethos has always been to champion the very best of Kent, from exceptional local producers to the county’s world-class visitor destinations and this launch brings all those elements together in a way that truly reflects our values – I couldn’t be prouder.”
Shepherd Neame Chief Executive, Jonathan Neame said: “At Shepherd Neame, we’re passionate about creating beers that reflect both our heritage and our spirit of innovation, so collaborating with Kent Crisps on this new flavour has been a natural fit. Iron Wharf Stout was inspired by Faversham’s shipbuilding past, and it’s been exciting to see its rich, roasted character brought to life in a completely new way. This partnership is a great example of how local producers can come together to create something distinctive that celebrates the very best of Kent.”
Richard Morsley, CEO of Chatham Historic Dockyard Trust adds “This partnership is a true celebration of Kentish pride. By linking The Historic Dockyard Chatham with two of the county’s most respected producers, we are showcasing the very best of what Kent has to offer. We are delighted to see Medway’s maritime legacy celebrated in this way. We look forward to seeing the Dockyard represented on shelves across the country and welcoming crisp lovers to come and see the real HMS Cavalier for themselves.”
This is the eighth flavour in the Kent Crisp’s range and uses Red Tractor Assured British potatoes which are hand-cooked for premium quality and texture, whilst being free from MSG and the top 14 allergens, making the crisps suitable for a wide range of consumers.
Kent Crisps has a highly loyal customer base and marks their first new product launch since 2021, making it highly anticipated by both consumers and the trade.
Beef Brisket & Stout officially launches on 29th April and will be available in 40g packs from outlets across the South East, with wider distribution opportunities available.
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