Sheppy’s Cider is launching its hero 200 Cider in a 440ml can format for the first time as it prepares to offer consumers with a more flexible format to enjoy its quality craft cider. As one of Somerset’s oldest cider makers, the new cans are designed to provide consumers with tradition they can take anywhere, a move which also reflects the trend for premium canned ciders continuing to grow in popularity[1].
Having previously only been available to the retail market in a bottle format, the launch of Sheppy’s 200 in cans is expected to appeal to drinkers attending festivals, sporting events and outdoor social occasions during peak cider season over the summer. The launch also supports Sheppy’s ongoing commitment to develop products in-line with how today’s consumers are choosing to drink whilst maintaining its traditional cider-making heritage.
The new 440ml cans will initially be available from the Sheppy’s webshop (RRP: £27.50 for 12x440ml), which supports trade and direct-to-consumer sales, before the brand looks to roll the product out across its nationwide retail listings (RRP: £2.05 per can, £23.40 for 12x440ml).
David Sheppy, Managing Director at Sheppy’s Cider, said: “We are always looking for new ways to bring our premium ciders to more consumers while staying true to our heritage and craftsmanship. Launching Sheppy’s 200 in cans allows us to offer the same quality cider in a format that suits modern drinking occasions. We’re excited to introduce this new format to the Sheppy’s range, making our 200 Cider more accessible wherever consumers choose to enjoy it.”
Sheppy’s 200 Cider is crafted using traditional methods and carefully selected apples from its Somerset orchards. The new can format delivers the same smooth, balanced flavour profile that has made Sheppy’s 200 one of the brand’s most popular premium ciders, while offering improved portability and convenience for modern drinking occasions.
The launch of Sheppy’s 200 in cans will be supported by trade marketing activity and consumer-focused promotions across digital channels and retail partners.
To find out more about Sheppy’s Cider and the new Sheppy’s 200 Cider in cans visit www.sheppyscider.com
[1] https://www.futuremarketinsights.com/reports/cider-market
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