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Florette introduces a new ‘Essentials’ range to offer premium-brand quality at an accessible, entry-level price point.
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The rollout focuses on everyday core SKUs, starting with Shredded Iceberg (500g), and Chopped Iceberg (200g).
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The range will land from mid-May to support shoppers navigating tighter grocery budgets
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Shredded Iceberg 500g will land in Booker and Costco initially and Chopped Iceberg 200g will land in Nisa, TJ Morris & Farmfoods initially.
Leading UK salad brand, Florette, is strategically expanding its portfolio with the launch of a new, dedicated ‘Essentials’ range. Designed to sit alongside the core brand offering, the new value tier will ensure shoppers can continue to access fresh, nutritious produce at a highly accessible price point as household budgets remain under pressure.
The Florette Essentials range focuses strictly on high-volume, everyday staples. By offering these versatile, zero-prep salad options in convenient formats, the brand is providing a solution that delivers on both uncompromising quality and absolute value – ensuring retailers can keep health-conscious shoppers engaged in the category without stretching their budgets.
The new tier will begin rolling out this spring, launching initially with Shredded Iceberg 500g (RRP £2.29) and Chopped Iceberg 200g (RRP £0.69) from mid-May.
Sophie Taylor, Brand Manager at Florette, explains: “We know that while shoppers are feeling the continued impact of rising grocery costs, they still actively want to make healthy, nutritious choices for their families. Our new Florette Essentials range has been strategically developed to answer this exact need. By offering consumers to buy the brand at an everyday price point, we are proving that you can eat healthy at an everyday price. This drives footfall for our retail partners by stocking a trusted, high-quality brand at great value for the shopper.
The Essentials range reflects Florette’s continued commitment to democratising fresh, ready-to-eat salads, ensuring the brand’s hallmark standards of freshness and quality are accessible to every demographic.
The move forms part of a major brand refresh, marking Florette’s biggest strategic pivot to date. Alongside a modernised logo and a striking packaging redesign, the overhaul introduces a bold innovation pipeline and a new overarching mission: “Crafted by Nature, Perfected by Florette.”
This new era for the brand is underpinned by a commitment to proactive health, high-impact mealtime inspiration, and ESG-led storytelling focused on farming, community, and the planet.
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