Philip Morris Limited (PML), the UK affiliate of Philip Morris International (PMI), has announced the launch of ZYN Menthol Ice 16.5mg, the new highest strength nicotine pouch offering in the ZYN range.
As part of the core ZYN portfolio, Menthol Ice 16.5mg has been developed to support retailers with a full-strength range, helping position ZYN as a go to brand for both new and existing adult nicotine pouch users. Product choice is the number one driver of purchase in convenience stores[i], and this brand-new variant adds to ZYN’s expanding portfolio, giving retailers a wider range of options to meet the evolving needs of adult nicotine pouch users.
The new Menthol Ice variant delivers an intense cooling taste of eucalyptus and menthol, offering adult nicotine users a long-lasting flavour experience at ZYN’s highest strength level. The launch also broadens the brand’s existing mint and fruit flavour range, giving retailers a clear opportunity to cater to a wider range of adult preferences.
Nicotine pouches are the fastest growing smoke free category in the UK[ii], with ZYN playing a considerable role in that growth. As the world’s No.1 nicotine pouch brand[iii], ZYN gives retailers a premium option within one of the most dynamic smoke free categories.
In the UK, ZYN has seen significant momentum, with ZYN nicotine pouches recording a 400% increase in sales volume between December 2024 and December 2025[iv]. This underlines both the brand’s growing appeal amongst adult nicotine users and the pace of change within the smoke free space.
Dor Matot, Head of ZYN UK and Ireland at PML, said: “ZYN Menthol Ice 16.5mg is an important addition to our nicotine pouch portfolio, giving retailers access to the highest strength product in the ZYN range.
“As adult nicotine pouch users continue to seek out a wider choice of flavours and strengths, retailers need a portfolio that can cater to both new and existing users. With its intense menthol flavour, premium positioning and strong retail support, ZYN Menthol Ice 16.5mg helps retailers unlock the full potential of this fast-growing category.”
ZYN Menthol Ice will be available across wholesale channels at the end of May and is available on PMIOpen – PML’s digital trade engagement platform – in the UK only. To support retailers during launch, ZYN Menthol Ice will be available with a flat profit on return of 63% for Q2, helping retailers maximise the opportunity during the key launch period.
[i] Online Survey of 200 UK convenience store managers, commissioned by Philip Morris, January 2026
[ii] Third Party Sales Data, Jan 2025 – Dec 2025
[iii] PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January 2025 to July 2025
[iv] Third Party Sales Data
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