The OREO brand & BTS movement is on!

• The OREO cookie offers a taste of BTS’s home with a hotteok-inspired brown sugar–pancake flavour, while our first-ever purple wafers honor BTS Fans
• Marking their first-ever global snacking partnership, BTS designed all 6 unique cookie embossments available in the UK
• Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit “love letters” for a chance to have their letter featured on a global stage

OREO and BTS fans can get ready for an OREO cookie BTS made just for them. That’s right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie[2] to drop the Limited-Edition OREO & BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.

This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we’re turning our iconic cookie and delicious flavour into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.

The result is a deeply personal flavour creation brought to a global audience: the Limited-Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavours of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.

BTS poured their love for BTS fans into the outside of their OREO cookies, too. The Limited-Edition OREO & BTS Cookies in the UK feature 6 unique embossments BTS designed for their fans, including the band member names, a BTS light stick and the BTS logo!

While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited-Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture—a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.

This special message is the start of a global movement the OREO brand created for fans. Inspired by the fandom’s letter-writing tradition, we’re rallying OREO and BTS fans to help create the world’s largest love letter to BTS. Starting on 3rd of August 2026, join the movement by scanning the QR code on the Limited-Edition OREO & BTS Cookie Pack or visit oreo-bts.oreo.eu/UK to write a playful digital letter to BTS.

As letters pour in from around the globe, fans can read each other’s words to BTS as the largest love letter prepares to come to life in the real world. Keep submitting your letters for a chance to win exclusive OREO brand & BTS prizes and see what’s next!

“The excitement around our own OREO cookie has been incredible, and we’ve loved seeing all of your creativity in your love letters,” said BTS. “We’re so proud of what we’ve created with the OREO team, and excited that fans in even more places will finally get the chance to try the cookie we worked so hard on together!”

Sophia Burger, Brand Manager for OREO at Mondelēz International, said: “OREO has always been rooted in playfulness, and our partnership with BTS takes that spirit to a global stage. Together, we have created a limited-edition cookie that celebrates BTS’s energy, their Korean roots and the incredible connections with their fans.”

The OREO cookies will be available across grocery and convenience channels from August 2026 and will be available only for a limited time.