Boost Drinks Holdings Limited has announced that it has been acquired by A.G. Barr plc, as of 5th December 2022.
A.G. Barr is a long established drinks company, known for brands such as IRN-BRU, Rubicon and Funkin.
Simon Gray, Chief Executive Officer at Boost Drinks, commented: “This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands. We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.
“Boost will continue to be run independently from the office in Leeds, operating as a standalone supported business unit within the AG Barr Group. The Boost team under my leadership will remain exactly the same, as will the way we do business, and the products we offer.”
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