A new era for ZYN

World’s number one nicotine pouch brand[i] debuts a new look alongside additional flavours and an extra-low-strength pouch

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has announced a new chapter for its leading nicotine pouch brand. ZYN is introducing two flavours – Spearmint and Apple Mint – a new 1.5mg strength pouch, and a new look and feel.

ZYN nicotine pouches now feature a sleek, modern design that reflects the brand’s premium quality, with clearer labelling to help ZYN users navigate the different strengths and pouch formats.

For existing legal-aged nicotine users looking to try nicotine pouches, the ZYN portfolio now includes the extra-low 1.5mg strength (easily sign-posted with a gold flash on the label). The portfolio also includes updated strengths and names for Icy Blackcurrant 12.5mg and Icy Mint 12.5mg – now Blackcurrant Frost 13.5mg and Icy Menthol 13.5mg. Chili Guava and Espressino have also been renamed – now known as Guava Spice and Coffee respectively.

Expanding the choice that retailers can offer legal-aged nicotine users, ZYN has also launched two brand new flavours to meet the top taste preferences for UK adult nicotine pouches users[ii]. This includes Spearmint in 1.5mg, 3mg, and 6mg, and Apple Mint in 3mg and 6mg, while adding a higher strength variant of its popular flavour Citrus – now available in 3mg.

Dor Matot, Head of ZYN UK and Ireland at PML, said: “This evolution of our ZYN brand comes at a pivotal time for the nicotine pouch category. After a growth of 1253% in 2024[iii], it is time to enter the next era of ZYN – increasing brand awareness among adult smokers and nicotine users.

“ZYN, the world’s No.1 nicotine pouch brand, offers a premium option for retailers. As category leader, we’re helping our retail partners tap into the opportunity through a stand-out new look and expanded variety of strengths and flavours to meet the diverse needs and preferences of existing legal-aged nicotine users.”

The rebranded ZYN portfolio, new flavours and strength levels are available now on PML’s digital trade engagement platform HEATWAVE OPEN with increasing availability in wholesale channels throughout the coming months.