Providing the first golden opportunity of 2019 to boost profits, Tilda Foodservice is encouraging operators to take part in the Chinese New Year celebrations on 5th February.

Last year, over 700,000 people in London alone celebrated Chinese New Year, showing the festivals overwhelming popularity. Given the Asian food market is now worth £3bn in the UK, the ‘Spring Festival’, provides a chance for operators to increase sales and start benefiting from Britain’s favourite cuisine.

Annette Coggins, Head of Foodservice, Tilda UK says: “After the Christmas festivities we often see a drop in footfall and Chinese New Year is perfectly placed to bring some good fortune to operators by providing consumers with a reason to go out and celebrate. As Chinese cuisine continues to win over the hearts of the nation, the benefits of joining in the festivities are clear to see.”

Chinese New Year is also one of the biggest draws for tourism at the start of the new year, with over 349,000 people expected to fly in to join the UK celebrations and spend an estimated £722 million.

Operators looking for inspiration in creating their menus can visit for a host of innovative recipes including Duck Breast with Red Curry-Infused Fragrant Jasmine Rice, Chinese Claypot Rice, Chinese Prawn Potsticker Dumplings and Mango Rice Pudding.

Annette adds; “Simply adding a selection of Chinese dishes to menus will allow operators to appeal to those consumers looking to celebrate the Year of the Pig. As rice is an integral part of Chinese cooking, we’ve created a selection of dishes using Tilda’s Fragrant Jasmine Rice that will support operators in planning their celebratory menus.”

Tilda Fragrant Jasmine provides an authentic sticky rice, ideal for Chinese cooking. It can be cooked and chilled to use for fried rice and as the sticky grains separate when re-heated, operators are guaranteed to serve perfect rice every time with minimal wastage.


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