Statement from Paula Lindenberg, President for UK & Ireland, Budweiser Brewing Group: “2020 was a year like no other, with huge uncertainty and disruption caused by Covid-19. Despite the challenges resulting from the global pandemic, our UK business saw strong Off-Trade volume and value growth in value in 2020. This was due to the strength and strong performances in this channel from our much-loved brands Budweiser, Stella Artois, Corona, Camden Hells and Bud Light.
“Despite all the difficulties, our amazing teams were able to keep Britain’s favourite beers on supermarket shelves while supporting local pubs, meeting major sustainability milestones, and providing hand sanitiser and disinfectant to our communities.
“The health and safety of our people was our top priority throughout 2020. We implemented the highest safety standards at our sites to enable our people to continue brewing and delivering our beers to our Off-Trade partners, when the channel was seeing record-level demand due to the closure of the On-Trade.
“In June, Budweiser Brewing Group UK&I became the number one brewer by volume in the UK. This result reflects the strength of our portfolio, including Budweiser, Stella Artois, Corona and Camden Hells, and that when people have the choice in the supermarket, they choose our brands. We’re proud that the quality of our beer portfolio and our iconic brands continue to meet the demands of consumers today.
“Stella Artois rounded out the year as the #1 most valuable alcohol brand in the UK Off-Trade, and has achieved more than £1 billion in value sales combined across the UK’s On Trade, Off Trade and E-Commerce channels. Budweiser moved up a spot to the #2 most valuable alcohol brand across the Off-Trade, whilst Corona, the #1 most valuable World Beer in UK multiples grocers, grew at nearly double the total category rate. In the On-Trade, Camden Hells and Camden Pale Ale were the #1 and #3 best-selling craft beers in 2020.
“Strong campaigns throughout the year supported our brands. It was an impressive year for Stella Artois, which launched a brand new TV campaign, whisking viewers away to “the Life Artois,” using stunning art to encourage people to savour life’s pleasures with those who matter most. Stella Artois also launched their award-winning Alcohol-Free variant in 2020 to sit alongside Stella Artois Gluten-Free and fit a wide variety of shoppers’ needs.”