belVita Fruit Crunch Bars have a unique recipe that combines delicious fruit and fibre ingredients with a crunchy texture, and are under 100cal per biscuit. Meanwhile, belVita Soft Bakes Filled Apricot will bring this delicious fruit flavour to the popular belVita Soft Bakes range for the first time.
All three new snacks from belVita are non-HFSS, meaning they won’t be subject to restrictions coming into place in October and retailers can site the snacks anywhere in store. The new bars are also low in saturated fat, giving consumers great-tasting healthier alternatives to other category offerings.
For retailers, these new launches will help to drive incremental sales with the brand’s great taste and healthier credentials in these new formats. belVita Soft Bakes Filled Apricot will be available from mid-August, and belVita Fruit Crunch from September.
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