Retailers are seeing a huge shift in the volume of customers shopping the homecare segment for ‘affordable luxuries’ from home styling, fragrance and decoration. With an on-going commitment to optimize and respond to new consumer trends, RB has just introduced  its new premium AirWick Home Signature Reed Diffuser range, priced to entice the consumer wanting that touch of style.

Air-WickEverything about the new range says ‘luxury’, from the stylish bottle, through to its packaging design, with beautifully photographed imagery perfect for gifting opportunities, to the sumptuous new fragrances, created by Air Wick’s master perfumers, with simply delicious names such as Diamonds and Pink Roses and Sapphire & Blue Cotton.

With the growing emphasis placed on the home as a place to mirror the style of spa retreats and boutique hotels, Reed Diffusers with their unique design provide an aesthetic and sensorial experience that discerning consumers demand. The beauty of them is not only the way they delicately fragrance a room, but how they bring a stylish finishing touch to any home. Air Wick Reed Diffusers also provide continued fragrance in a room over many weeks, and require no maintenance, flame or electricity to keep them going.

The new launch from Air Wick (currently the market leaders within the reed diffusers category in the grocery sector) represents a real shift in positioning for reed diffusers currently available in grocery outlets. The new Air Wick Home Signature range is an affordable everyday luxury as well as an ideal gifting opportunity, meeting current demand for ‘premium’ Reeds at an ‘everyday’ price. The launch represents an exciting opportunity for retailers as it will attract shoppers back to the aircare aisle for premium products. Priced at RRP £11.99 this new range meets consumer need on style, fragrance and price.

“Consumers understand that home fragrance is about much more than just the elimination of odours. With the right product you can also enhance mood and create the perfect ambiance in a room. Our Air Wick Home Signature Reed Diffuser Range does this at an affordable price and provides retailers with an exciting opportunity to attract shoppers from the home fixture and boutique stores by having a more premium pack in the aircare aisle”. said Jerome Lemaire, Marketing Director, RB UK.

The new Air Wick Home Signature Reed Diffuser range is available in the following tempting fragrances:

• Diamonds & Pink Roses

• Satin & Purple Berries

• Velvet & White Orchid

• Sapphire & Blue Cotton

All priced at £11.99

Reckitt Benckiser


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