Premier Foods is introducing two ready-to-eat dessert pots from Angel Delight into the convenience and wholesale channel, designed specifically for Food to Go chillers. The delicious and light new flavours are each under 120 calories, and will give consumers more variety of choice in Food to Go, helping grow the on-the-go dessert sales. Available now, they also come with a significant shelf-life benefit over existing to-go chiller desserts, which will help reduce wastage typically seen by yoghurts and desserts in this space.

The two dessert pots add to the iconic Angel Delight portfolio with delicious Chocolate & Salted Caramel, and Butterscotch & Chocolate flavours. Both 100g pots are suitable for vegetarians and are classed as non-HFSS.

Enjoyment remains one of the biggest motivators for shoppers when it comes to desserts. However, as wellbeing concerns continue to grow, more consumers are being health conscious when selecting products[1]. The desserts offer an appealing solution for customers who are mindful of their calorie intake but still want a sweet and tasty treat.

Ben Knop, Food to Go Innovation Manager for Premier Foods, comments: “These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping Food to Go. They taste great and are light enough for those looking for a sweet treat without the guilt. Angel Delight is a well-known, much-loved brand and it has grown 10% in the last year1, bringing in 1.1m new consumers to the brand[2].

“This range gives retailers something new to broaden the choice of their food to go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go desserts category. The light, bubbly texture and delicious flavours really appeal to shoppers looking for a light treat, while the convenient format and long shelf life make the launch well suited to retailers to bolster their sweet offering in their chillers.”

The Angel Delight pots carry an MRSP of £1, and should be merchandised in the food to go chiller, alongside yoghurts. Additionally, the packaging for the on-the-go treats is fully recyclable to reduce wastage and help protect the environment.

For more information and advice, retailers can visit Premier Foods’ dedicated website for the convenience channel: www.grocerypartners.co.uk

[1] IRI Grocery Data/ Ambient Desserts 52w/e 10 July 2021

[2] Kantar Worldpanel Ambient Desserts 52 w/e 8 August 2021

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