Britvic is adding some sparkle to the new year with the addition of a Blood Orange & Mango flavour to its Aqua Libra range of infused sparkling waters. Available from 10th February 2022, the best-performing infused sparkling water brand[1] aims to support retailers in offering consumers more choice within the flavoured water segment, catering to the growing proportion of health-conscious consumers.
Containing no sugar, no calories and nothing artificial, Aqua Libra is perfectly placed to meet consumer demand for healthier soft drink options. The health trend continues to accelerate across categories[2], with 26% of shoppers avoiding products with artificial sweeteners (+2% versus 2018[3]). The new flavour, joining Raspberry & Blackcurrant and Cucumber, Mint & Lime in the existing line up, plays perfectly into this consumer trend of adopting a healthier, more natural approach to their lifestyle, while offering consumers more variety.
Phil Sanders, out of home commercial director at Britvic, comments: “Despite fluctuating restrictions, shoppers are still visiting smaller stores for on the go lunch occasions when out and about. It is crucial for retailers to offer their customers a range of drinks in on-the-go formats to cater for this demand. By expanding the Aqua Libra range with the launch of the Blood Orange & Mango flavour, we are supporting retailers in unlocking further category growth and offering more choice when it comes to healthier alternatives in this area.”
Aqua Libra Blood Orange & Mango will land in stores from February this year and will be available in single 330ml cans with an MRSP of £1.
[1] NielsenIQ RMS, Total Coverage, Value Sales of Infused Sparkling Water Brands – Britvic Defined – within Water Plus, 12 w/e to 25.12.21
[2] Mintel – Wellness Trends to Watch in 2021 – January 2021
[3] Mintel – Attitudes towards healthy eating- UK – February 2021
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