Aquafresh is launching fruity variants of its toothpaste this March, adding some excitement to brush time for both adults and children
* 24h sugar acid protection provided by fluoride. Follow a healthy diet and brush twice daily with a fluoride toothpaste. Level of protection may decrease between brushing.
Aquafresh has launched two exciting new ranges of toothpastes, one for children and one for adults, that will add a fruity new flavour experience to brush time – Aquafresh Splash and Aquafresh Senses.
Aquafresh Splash
Aquafresh Splash is a Strawberry & Mint flavoured toothpaste for children aged 3-8 years old aimed at making tooth brushing a pleasurable experience for those that don’t particularly like mint-based toothpastes, and subsequently avoid taking good care of their teeth. As the most common oral disease affecting children and young people in England[1], tooth decay affects a quarter of five year olds[2] but can quite easily be combatted with a good brushing regime.
Ben Court, Senior Brand Manager, Aquafresh at GSK, comments: “Almost 40% of children brush their teeth for less than one minute[3]. This can lead to stressful mornings and evenings for both parents and children and we believe that the introduction of a fruit flavoured toothpaste that is coupled with mint is the perfect way to relieve such tensions and increase brush time, but also help transition children onto minty pastes when the time is right.”
Aquafresh Senses
Aquafresh Senses is an exciting addition to the Aquafresh portfolio aimed at bringing a fresh approach to the adult toothpaste sector. Available in two flavours: Energising Grapefruit, Lemon & Mint and Refreshing Watermelon, Cucumber & Mint, the range invites consumers to shake up their brush time routine and discover a refreshing twist on everyday protection.
Ben Court, Senior Brand Manager, Aquafresh at GSK, comments: “Our mission is to make brush time a pleasure rather than a chore for both adults and children alike. The launch of Aquafresh Senses & Aquafresh Splash will bring a refreshing and exciting aspect to the teeth brushing routine while assuring shoppers that they are receiving the care and protection they would expect from one of the UK’s leading oral care brands.
“The market offers a multitude of oral care products that meet a range of different needs, however almost all of these products centre around one particular flavour – mint. We want to shake things up and give shoppers a fresh experience, one that is bursting with flavour.”
Both Aquafresh Splash and Aquafresh Senses are available now.
[1] https://www.gov.uk/government/publications/child-oral-health-applying-all-our-health/child-oral-health-applying-all-our-health
[2] https://publichealthmatters.blog.gov.uk/2017/06/14/health-matters-child-dental-health/
[3] https://www.mydentist.co.uk/big-smiles-blog/article/the-dental-blog/2016/10/18/parents-in-the-uk-put-the-teeth-of-seven-million-children-at-risk
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