Crediton Dairy’s Arctic Coffee, the UK’s fastest growing major iced coffee brand*, is set to build on its success with the addition of two new ambient versions of its best-selling Café Latte and Caramel Latte iced coffees. Made using Devonshire long life milk the new ambient versions will deliver a longer shelf life and greater flexibility when it comes to storage making them ideal for smaller convenience stores, garage forecourts and foodservice businesses with only limited chilled storage space.
The new ambient versions will complement and build distribution of the increasingly successful Arctic range which earlier this year was named best iced coffee in the prestigious Product of the Year awards. Both the ambient and fresh varieties will feature the use of delicious Devonshire milk carefully blended with high quality, Rainforest Alliance certified, coffee beans to deliver Arctic’s renowned taste and smooth silky texture.
Available from June, direct from Crediton Dairy and through major wholesalers and cash & carries, the new ambient Arctic coffees will come in fridge ready packs of 8 x 330ml on-the-go cartons with a great value RRP of £1.
Jo Taylor, Arctic Coffee Brand Manager, commented, “With the brand continuing to grow last year, despite the unprecedented challenges we all faced, we felt the time was right to broaden the Arctic Coffee range to include an ambient version of our two best-selling lines. We’ve heard from consumers that they can’t always find Arctic Coffee when they’re out and about, and we know not all outlets, especially smaller convenience stores, cafes and sandwich shops, have space to keep stock chilled before it goes in the fridge to be sold, so it seemed like the obvious next step.
“In introducing the new ambient, long life range extensions we have been careful to ensure that none of Arctic’s ‘fresh’ taste and smooth texture have been lost. Through extensive product development and consumer trials we believe that we have achieved this and can’t wait to see Arctic appearing in an even wider range of retail and foodservice outlets from this Summer.”