New Sol Duc is a refined mix of sparkling water, pure vodka and natural fruit flavours. Available in three distinctive flavour fusions – Strawberry & Lime, Raspberry & Rose and Rhubarb & Ginger – Sol Duc delivers a superior, low-calorie drink experience.
Leading UK cider maker, Aston Manor, has announced it is launching Sol Duc, a trio of low-calorie, alcoholic hard seltzers that will provide a healthier, fruity and delicious alternative for health-conscious consumers. Sol Duc is Aston Manor’s first foray into the hard seltzer market and is part of its ongoing investment into new production capabilities and resources.
The range, which will be available in three delectable flavours – Strawberry & Lime, Raspberry & Rose and Rhubarb & Ginger – will combine sparkling water, a dash of pure vodka and natural fruit flavours. Available from 25 September, the 330ml (5% ABV) cans will contain just 95 calories, no added sugar, sweetener, or colours, and will be suitable for anyone following a gluten-free or vegan diet.
Calli O’Brien, marketing controller at Aston Manor said: “Consumers more than ever are seeking balanced options to support a healthier lifestyle, but with this, the expectation for full flavour and no compromise still stands. The demand for lighter alcohol products in the UK is unfaltering. It is our ambition to make conscious drinking easier by creating a healthier, alcoholic alternative that won’t compromise on taste. We’ve achieved this with Sol Duc and can’t wait to see the consumer reaction when it launches.
“Sol Duc is all about purity and transparency; in contrast to the fermented alcohol bases seen in other hard seltzers. Sol Duc is simply sparkling water, a dash of vodka and natural flavouring. Why make it any more complicated than that?
We also wanted to be playful with flavour. Our dual flavours are designed to provide an initial flavour hit, followed by a lingering intensity, to spark interest and give something to discover and enjoy. We didn’t want to be another ‘citrus’ flavour. Our consumers are curious and we wanted to play up to that!”
Aston Manor was inspired to create a healthier drink that not only offers health-conscious twentysomethings a viable alternative to beer and wine but, most importantly, tastes great too.
Calli added: “We are well-placed to diversify our product range, especially with a hard seltzer. Through our transatlantic relationship with the Seattle Cider Company, which is based in Washington, we have gained invaluable insight and understanding of the hard seltzer category following its phenomenal success in the US. With Sol Duc we’re aiming to emulate that success in the UK.”
Sol Duc will be available from 25 September at a recommended retail price of £2 per can. To secure a listing or to find out more, visit www.solduc.co.uk/trade
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