Attack A Snak launches Merlin Entertainments partnership

  • Offering half price entry to some of the UK’s top attractions
  • The brand is also sponsoring the newest addition to Thorpe Park Resort: “BounceZilla”

For the second year running, Attack A Snak, a Kerry Foods brand, is announcing a partnership with Merlin Entertainments. An on-pack promotion, running across the entire Attack a Snak portfolio, offers consumers half price entry to Merlin attractions including Thorpe Park Resort and Chessington World of Adventures Resort.

This year as part of the partnership, Attack A Snak is sponsoring Thorpe Park’s newest attraction open from 25 May through to 8 September, ‘BounceZilla’. BounceZilla is the latest attraction to be added to the Thorpe Park line up for 2019 and is billed as ‘the 90m inflatable course that bites back’. It is one of the biggest inflatable obstacle courses in Europe and is set to be hugely popular with guests visiting the theme park.

The evolution of the partnership and increased marketing investment, which has doubled since 2018, are testament to the growing success of the brand. Attack A Snak is now Kerry Foods’ fastest growing brand, experiencing 26 per cent growth year on year, and now worth £15.8m RSV, with a strong repeat purchase rate of 49 per cent. The products, aimed at tweens aged between 9-13, have become a staple in shopping baskets of parents looking to give their children a snack which is exciting and can be consumed in their own way.

Steph Scott, Brand Manager at Kerry Foods, said: “With the continued popularity of our Attack A Snak range we’re looking at more opportunities and ways in which we can engage with our core audience. Thorpe Park is one of the UK’s top visitor attractions and we’re confident this partnership will help to further strengthen the message behind our brand which is one of individuality and independence.

“The on-pack promotion, combined with the proven success of the product, makes Attack A Snak a must-stock product for retailers over the summer months.”

The on-pack promotion will be running across 8 million packs, including the popular Ham and Ketchup variety, and is available in most major retailers from May until September 2019. Merlin Entertainments tickets can be redeemed until 4 November 2019 at Chessington World of Adventures Resort and 18 October 2019 at Thorpe Park Resort. Some exclusions apply.