After generating over one billion views on social media, sales of Weetabix increased by 15%…

Walkers has initiated a new shopper marketing campaign, ‘2020-YUM’, championing its Sunbites, Snack-a-Jacks, Oven Baked,…

The World’s Most Awarded Gin[1] is introducing a new, refreshingly light flavour ahead of Gin…

Today, drinks brand business, Babco UK announces it has reached agreement to acquire 50% equity…

Barr Soft Drinks is today launching a Big Can Energy drink from Rubicon. Rubicon Raw,…

Follows the decision of Morrisons and German pharmacy group Rossman to stock the new INEOS…

Boost Drinks signifies its major global expansion plans as Marketing Director Adrian Hipkiss takes on…

Monster Munch is going GIANT in both its Pickled Onion and Roast Beef flavours, marking…

The UK’s number one premium gin brand, Whitley Neill, is further expanding its range of…

With the COVID-19 crisis putting an unprecedented number of people out of work over the…