VADA POW’s award-winning vegan Spiced Potato Cakes and Croquette Tikka Masala are now on sale nationwide in Farm Foods stores, bringing authentic Indian street food to UK homes.
This unique range of frozen vegan and vegetarian products may be inspired by Indian street food but are very different from stereotypical Indian curry products.
VADA POW founder, Naveen Bachani, who has lived and worked in Ireland for many years, spotted a gap in the market when street food began to gain popularity, driven by consumer curiosity and a desire to explore new flavours. He looked to the flavours of his native Bhopal, India and created a fusion of tastes using Indian spices and premium, natural ingredients from Irish suppliers, including of course, potatoes. All products in the range are designed to be tasty, convenient but most of all, authentic. They can be eaten on their own, as a snack or as part of a more substantial meal, and as they naturally contain no animal products, are suitable for vegetarians and vegans.
The UK range comprises:
- Spiced Potato Cake – fortified with turmeric, fresh herbs and ground spices
- Croquette Tikka Masala – delicious, vegan-friendly potato croquettes loaded with herbs and tikka masala spices
Since April, Farm Foods stores have stocked both the Spiced Potato Cake and Croquette Tikka Masala which have proved popular with customer and follow-up orders placed. This sales success could have been partly driven by the Croquette Tikka Masala’s recent silver medal achievement in the UK Free From Food Awards in the Prepared Meal category.
Judges stated: “A very tasty product, clean and not greasy, crispy coating; would make a good snack or party food item served with mango chutney. Really enjoyable. Lovely spice note. Good flavour and seasoning levels. Good price and a welcome innovation.”
Bachani said: “VADA POW comes from the Indian name for burger and bun and is based on a much-loved traditional street food from Mumbai. My mission with the brand is to offer people food that is good for body and soul which comes with a punch of flavours and the knockout taste of India.
“I am delighted that Farm Foods in the UK are stocking two of the range and hope that other stockists will follow suit. Indian street food is definitely a growth area and VADA POW enables consumers to easily recreate the experience at home thanks to our unique blend of authentic herbs and spices and Irish potatoes.”
The VADA POW Croquette Tikka Masala and Spiced Potato Cakes can both be found in Farm Foods across the UK for £2.99.
Plans to bolster the UK range with three additional frozen potato-based products are well underway and a second announcement is imminent:
- Potato & Lentil Bites
- Potato & Veg Bites
- Chickpea & Potato Burger
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