Bahlsen Biscuits has launched a delicious new flavour to its best-selling range of Choco Leibniz biscuits.


Choco Leibniz Caramel combines the biscuit’s thick, sustainably farmed chocolate topping with an oozing layer of smooth, rich caramel, contrasting with the traditional crisp butter biscuit base.

To launch the new flavour, Bahlsen has created six-packet cases for wholesale and independent retailers, enabling them to stock the new variant in-store and gauge the response without investing large sums up-front.

Choco Leibniz Caramel will also be launched with price marked packs to increase consumer confidence in the brand.

Julien Lacrampe, Trade Marketing Manager for Bahlsen UK, said: “As our most popular biscuit, we were keen to enhance the Choco Leibniz range further. By adding a layer of caramel to the tried and tested formula, we’ve created a deliciously different biscuit.

“The addition of the caramel layer adds to the indulgence of the biscuit; something that consumers have come to expect from Bahlsen. We conducted detailed tastings in the UK to ensure that we used exactly the right caramel in our biscuits, giving respondents a choice of different caramel formulas – English Caramel and Continental Caramel.

“After a wide range of tests encompassing texture, flavour, appearance and aroma on an audience of nearly 400 adults, we used the winning English Caramel recipe, and we anticipate an excellent response when Choco Leibniz Caramel becomes widely available in the UK from September,” he added.

Bahlsen made a decision in 2012 to move to sustainably farmed cocoa, and as such, now uses UTZ certified cocoa for its Choco Leibniz brand as part of the company’s commitment not only to high quality ingredients, but also to sustainable cocoa farming and the responsible management of natural resources.

The new addition to the range is expected to further boost sales of the £10m brand.

Choco Leibniz Caramel will be stocked throughout the UK from this autumn, with a RRP of £1.99, and utilising price marked packs for the independent and wholesale sector.


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