Bebeto, a family-owned business with 25 years’ experience in the market sector, is delighted to announce the appointment of Phil Hulme as Commercial Director. Phil brings with him 13 years’ experience in the confectionery sector and more than 20 years working in FMCG.
Phil will look to help the business expand and develop over the coming years in line with the brand’s growth strategy. His focus is to increase Bebeto’s UK sales turnover and share of the sector, by developing new routes to market via the company’s branded ranges and private label offerings.
His appointment comes at a critical time for the business with the first half of this year’s figures performing 38% better than the same period in 2020.
Phil also joins just as Bebeto’s parent company, Kervan Gida, finalised the acquisition of a majority share in Poland’s leading confectionery company Grupa Otmuchów.
Stuart Johnson, UK Managing Director for Bebeto, commented, “We are thrilled to welcome Phil and his wealth of industry experience and knowledge to the team. It is a very exciting time for all of us and I am sure he will be able to give invaluable insight and vision to truly intensify our efforts in successfully growing the brand.”