Ben & Jerry’s is giving independent retailers across the UK the chance to scoop a moment of joy for their communities this summer with the launch of an exciting new competition, inspired by its Cookie Dough Ice Cream Sandwich. Running from 22nd June to 19th July, the brand is giving retailers the chance to strengthen their role at the heart of their local community by winning a celebratory summer picnic in their local area courtesy of Ben & Jerry’s.
Designed to bring people together, Ben & Jerry’s will work alongside the winning retailer to create a fun-filled community summer picnic providing benches, blankets and lots of ice cream! They’ll also work with local musicians and food vendors to create a unique experience and help retailers promote the event to their shoppers and residents. The winner will also receive £2,000 to donate to a local charity of their choice, helping them give back and make a meaningful impact in their area.
The competition shines a spotlight on Ben & Jerry’s latest launch at the beginning of the year, the Cookie Dough Ice Cream Sandwich – a convenient, indulgent twist on a fan-favourite flavour, designed to drive excitement and impulse sales within the ice cream category. The innovation features [1] sandwiched between two soft vanilla and cocoa swirled cookies, giving consumers more ways to enjoy their favourite flavour.
Lucy McManus, Brand Manager for Ben & Jerry’s, said: “Convenience retailers play a vital role in their local communities, and our prize, inspired by our Cookie Dough Ice Cream Sandwich, is all about recognising that. By creating an event that not only rewards the retailer but also helps them to give back locally, we’re reinforcing their role at the heart of their communities. We’re always looking for ways to support retailers and bring a little extra joy to people across the country, and this felt like the perfect way to do it.”
The competition is open to independent retailers across the UK during the promotional period. To enter, retailers will be invited to complete a short online entry form, sharing why they should win and nominating a local community or cause that would benefit from the prize.
The link to enter as well as the full terms & conditions can be found here: Stand a Chance to Win a Ben & Jerry’s Summer Picnic Event & £2,000 for Charity
[1] Nielsen GB Total Cov | Ice Cream Tubs | Sales Value | L52w 02/05/26
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