Bestway Group has announced a landmark strategic partnership with Geely Auto Group, one of China’s largest privately-owned automotive manufacturers, marking a significant expansion of the Group’s international investment portfolio.
Under the agreement, Bestway Automotive (Private) Limited, a subsidiary of Bestway Group, has been appointed the exclusive authorised distributor of Geely Auto Group products in Pakistan.
The partnership will see a range of Geely passenger vehicles introduced into the Pakistani market, initially through imported Completely Built Units (CBUs), before transitioning to local vehicle assembly at Bestway’s automotive manufacturing facility in Karachi.
Supporting this investment, Bestway Automotive recently acquired Al-Haj Automotive’s vehicle assembly plant at Port Qasim, Karachi. The facility spans 24.71 acres and includes more than 403,000 sq. ft. of covered manufacturing space, together with installed plant and machinery capable of assembling up to 25,000 vehicles per year. This investment provides the manufacturing platform to support Geely’s long-term growth and localisation strategy in Pakistan.
The agreement is expected to establish a long-term strategic collaboration focused on:
- Expanding consumer access to world-class automotive technology
- Supporting local manufacturing and localisation
- Strengthening Pakistan’s automotive supply chain
- Creating skilled employment opportunities
- Driving long-term investment into the country’s automotive sector
The partnership was formally signed at Geely Auto Group’s headquarters in Hangzhou, China, bringing together senior leaders from both organisations to mark the beginning of the collaboration.
Geely Auto Group is recognised globally for its engineering excellence, advanced vehicle technologies and extensive automotive portfolio, which includes brands such as Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co and Smart.
Haider Choudrey FCA, MA (Hons) Cantab, Chief Executive Officer, Bestway Group commented:
“Bestway Group has always believed in building long-term partnerships with organisations that share our ambition for innovation, quality and sustainable growth. Our partnership with Geely Auto Group brings together two businesses with a shared commitment to excellence and represents another important milestone in Bestway’s international growth journey.
We have invested in Pakistan for more than three decades, together with Geely, we look forward to contributing to the continued development of the country’s automotive sector while creating lasting value for customers, communities and the economy.”
Bestway Group, founded over 50 years ago, has grown into one of the UK’s largest family-owned multinational businesses, with significant interests across wholesale, cement, banking, renewable energy, packaging, food processing and professional services. The Group has maintained a long-standing commitment to investing in Pakistan and supporting the country’s economic development.
Further details regarding vehicle launches, dealership expansion and market rollout will be announced in due course.
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