In line with its brand acceleration plans, Poretti’s new cans are set to bring convenience to customers this summer
The UK’s fastest growing Italian beer brand Birrificio Angelo Poretti launches its new 4 x 440ml cans into convenience and wholesale retailers from early May, just in time for summer.
Launching into over 1,900 Co-Op stores as well as Nisa and Spar, the four-can pack will be sold at RRP £6. The cans will also be available through wholesale channels. Previously available only in bottles off-trade, the new format allows drinkers the convenience of cracking open a premium Italian lager at spontaneous summer occasions such as picnics, barbecues, and other outdoor gatherings.
Made for the table since 1877, Poretti’s unique four-hops blend cuts through, complements and contrasts a variety of cuisines, making this the perfect accompaniment to barbecues and picnics. Its distinctive cans echo the brand’s copper stills in its Valganna brewery while its signature Poretti blue sets the four-pack apart from other world lagers on shelves.
Poretti’s 330ml and 660ml bottles are stocked in major retailers including Tesco, Sainsbury’s, Waitrose, Ocado, Morrisons and Co-Op as well as in wider off-trade. It is also available in approximately 2,800 on-trade restaurants and bars across the UK.
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