Treasury Wine Estates’ best-known wine brand in the UK[2] Blossom Hill, has announced it will return to our TV screens for the first time in four years through a partnership with Comedy Central.

This winter, the brand will team up with Comedy Central, where viewers can enter an exclusive competition to win tickets to the iconic COMEDY CENTRAL’S FRIENDSFESTIVE event. Attendees will also be able to enjoy a glass of Blossom Hill at The Comedy Central Bar as the exclusive Wine partner and Bar sponsor, whilst Blossom Hill branding will be visible across the site. In addition, Blossom Hill will return to TV screens for the first time in 4 years with a ticket competition advert, reaching over 5 million consumers.

Comedy Central’s FRIENDSFESTIVE event will run in two locations across the UK this festive season; Blackpool Winter Gardens: 5th – 19th November and London Truman Brewery: 25th November – 19th December, December, where fans of FRIENDS can recreate some of the most iconic Christmas moments from the hit TV show.

Ben Blake, Marketing Director, EMEA at Treasury Wine Estates, says: “This partnership with Comedy Central fits perfectly with our Blossom Hill brand aligning with our core audiences. As the #1 wine choice for refreshment[3], Blossom Hill is ideal to enjoy at the ultimate COMEDY CENTRAL’S FRIENDSFESTIVE event. The Comedy Central partnership will help us to continue building momentum for the brand whilst maintaining relevancy amongst our key audiences, especially over the festive season – a time for gathering with friends and creating memorable moments.”

In a move to ensure the brand stays relevant, the Blossom Hill brand recently unveiled a pack refresh across its Rosé varietals and is now moving on to updating the packaging across its classics range, set to hit shelves from the 1st November. When tested with consumers, the packs saw significant improvement in likeability and purchase intent.

[2] Wine Intelligence Vinitrac Survey January 2021, n=1003 (Brand Awareness)

[3] Wine Intelligence Vinitrac Survey January 2021, n=1003 (Top choice for ‘a wine for when you want something refreshing)

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