Bold Bean Co targets Wholesale & Foodservice growth

RH Amar appointed UK Wholesale & Foodservice Distributor

Bold Bean Co has appointed leading UK distributor RH Amar as its wholesale and foodservice distributor, supporting its ambition to grow distribution of its range across these channels.

RH Amar will distribute a 16-SKU range from Bold Bean Co’s award-winning range of jarred beans, as well as larger tinned formats for foodservice operators.

Since launching just over five years ago with a mission to make the nation obsessed with beans, Bold Bean Co has grown to become the UK’s No.1 brand in the Canned Beans & Pulses category^[1] and is the fastest-growing canned pulse brand in the UK, delivering year-on-year growth of 117%^[2].

Ed Whelpton, Co-founder of Bold Bean Co says: “RH Amar have been brilliant to work with over the last 5 years. We are really excited to build on our great relationship with them as they help to grow new channels for us. We have been busy developing a new catering range for chefs, and we can’t wait to see more of these at the centre of dishes around the country.”

Justin Burbage, Commercial Director, RH Amar said: “Bold Bean Co has injected real energy into the category, combining fantastic quality with a brand that’s captured the imagination of consumers. We’re thrilled to strengthen our partnership and help take that success into wholesale and foodservice, accelerating Bold Bean’s growth across these channels and securing long-term, sustainable distribution.”

Over the past five years, RH Amar has provided consolidated logistics and supply chain services for Bold Bean Co from its High Wycombe distribution centre, supporting the brand’s rapid expansion across grocery, online, and specialist retail channels. This expanded remit sees RH Amar become Bold Bean Co’s full-service distributor, with sales responsibility, for wholesale and foodservice – supporting Bold Bean Co’s ambition to grow distribution and make its beans more widely available across the UK market.

RH Amar works with some of the UK’s best-loved ambient food brands, including Mutti, Weetabix, Kikkoman, Del Monte and Mizkan Euro. It is a third-generation family-run business, and this year achieved B Corp accreditation.