Booker, the UK’s largest wholesaler, has strengthened its foodservice leadership team with a series of senior appointments designed to give caterers, hospitality operators and other foodservice businesses more dedicated, specialist support.
The new structure takes effect in January 2027 and brings together expertise across the Booker offering and sales for the foodservice sector, including independent operators, national accounts and new business.
Leigh Baker continues as Director of Proposition, shaping Booker’s end-to-end customer offer across range, pricing, service, digital journeys and customer experience. Kathy Gerrard joins Booker in the newly created role of Director of CRM and Sales Enablement. She will lead sales effectiveness for the Foodservice division, including the sales training programme.
Dave Jones continues as Director of Independent Sales – North, and is joined by Jonathon Langford, new to Booker as Director of Independent Sales – South. Between them, they will lead Booker’s regional sales teams supporting independent operators across the UK.
Tom Brown, Director of Sales – Key Accounts heads up the team looking after larger and multi-site customers with more complex, specialist requirements. Matthew Atkins also joins Booker as Director of Sales – New Business and will build a dedicated function focused on developing new customer partnerships.
Nev Irani, Managing Director of Foodservice at Booker, said: “Our customers range from single-site independents to large multi-site groups, and they all need a wholesaler that understands their business. This team gives us fresh experience and better reach to do that. We now have specialists in place for independents in the North and South, for national accounts and for new partnerships, so whatever the size of the operation, there’s someone at Booker ready to help.
“If you run a foodservice business and want to talk about how we can support you, please get in touch. We’re also still growing the team, so anyone who’d like to join us can find our latest roles on our website.”
Comments are closed.