- Boost is excited to announce it will be expanding on its already successful 250ml Energy Stimulation range with the launch of a new flavour – Lemon & Lime – this April
- The new arrival will tap into the surge in popularity for citrus flavour profiles, and add a point of difference against current single flavour SKUs in the category
- The launch will join the already successful Boost Energy range, which is the #1 250ml flavoured Energy Drink brand on the market[1]
Boost Drinks will be expanding on its popular Energy Stimulation range, with the arrival of Lemon & Lime Energy this March. The new flavour will expand Boost’s Energy offering in a category that is currently growing +15% YoY[2], and accounting for 26% of all Soft Drink value sales[3].
The beverage is a zingy fusion of lemon and lime, adding another point-of-difference against current single-flavour SKUs in the category. Available in 75p price-marked packs, the product continues to enable retailers to communicate great value amidst increased consumer price-consciousness[4], whilst still delivering excellent margins, something to which Boost remains committed with its Honest Broker approach. Citrus flavoured beverages continue to grow by +16% in the market, with lime flavours in a phenomenal +900% growth and lemon showing +60% growth[5].
Adrian Hipkiss, Marketing Director at Boost Drinks, said: “Looking at the growing success of our 250ml Energy Stimulation range, we spotted a great opportunity to launch Lemon & Lime, a zingy blend of citrus flavours perfect for the warmer months. The drink adds another flavour variant to our existing range, and provides a point of difference to the usual single-flavour SKUs available on the market. We can’t wait to see how the new arrival performs, and are looking forward to releasing more new and exciting products throughout the year – watch this space!”
Boost is excited to be offering a wide range of flavours in the popular 250ml format to consumers, as well as offering an additional opportunity for margin gains from flavoured stimulation variants which have witnessed strong double digit growth in the past year. Boost Lemon & Lime 250ml Energy is available now and is priced at 75p.
[1] IRI Symbols & Indies/NI Convenience 52WE 28/11/22
[2] IRI Symbols & Indies 52 weeks value sales to 25/12/2022 Source: Total Market 52 weeks value sales to 25/12/2022 UK & NI
[3] IRI Symbols & Indies 52 weeks value sales to 25/12/2022 Source: Total Market 52 weeks value sales to 25/12/2022 UK & NI
[4] https://www.mytotalretail.com/article/the-pandemic-permanently-changed-consumer-behavior-top-3-retail-lessons-for-2022/
[5] Dohler, Mintel GNPD & Global Data, 2021, Beverage Industry/**IRI-EXT2 Symbols & Independents 52wks To 15/05/22 Units & TY vs LY Growth
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