Brakes, the UK’s leading foodservice wholesaler, has announced that it is holding prices on more than 7,000 products as part of a programme to drive value to customers, providing stability and helping them to plan with certainty.
The company launched a major price holds initiative last year, where it held prices on more than 1,800 products, receiving widespread positive feedback from customers. However, Brakes has now eclipsed that number with more than 7,000 prices being held between April and October 2024.
As part of the Spring campaign, Brakes is also cutting the price of some of its most popular products. From baked beans to bacon, chicken to crisps and including everyday items such as eggs, the products will see an average price reduction of 6%.
Paul Nieduszynski, CEO of Sysco GB, said: “From energy to staff costs, there is still a great deal of uncertainty around the costs that the industry is facing. These price holds provide some longer-term reassurance that will help our independent customers plan with a greater level of certainty.
“At the same time, we want to ensure that we offer our customers the best value, so we’ve looked at the products they buy most often and reduced the prices of many of the most popular products in the range.”
The price holds and price cuts are available to Brakes independent customers.
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