Brakes, the UK’s leading foodservice wholesaler, has launched its new Christmas campaign featuring more than 1,000 products to help caterers make the most of the festive period.
Innovation is a major focus this year, with the launch of more than 130 new products, Brakes most comprehensive festive new product development programme to date. These range from a twist on Christmas favourites with Pulled Turkey or Turkey Hotdogs to decadent desserts, including Cinnamon Swirl Cheesecake or Chocolate & Sour Cherry Roulade.
The company has launched a new brochure that can be downloaded from the Christmas section of the website. This year, Brakes has added more sector specific information so that customers can instantly find information that is more relevant to their business. There are also downloadable point of sale materials to help caterers make their menus more visible.
Demand can often be volatile at Christmas, with last minute bookings and Brakes has highlighted a range of ‘Freezer to Plate’ dishes that can be served from five to 15 minutes, which also helps minimise waste.
Across the website are a range of options to maximise returns, with a number of three course meals all offering at least 70% margin, including vegan and gluten free options.
Paul Nieduszynski, Chief Executive at Sysco GB, said: “In the current market conditions, with the cost of living crisis still impacting demand in foodservice, getting Christmas right will be critical to the success of outlets.
“To help customers create winning menus, we’ve introduced a huge number of new products that offer fantastic standout, alongside the traditional favourites that deliver the quality and value customers expect from Brakes.
“In additional, we’ve created a number of resources on the website (brake.co.uk/inspirational-food/special-occasions/Christmas), which are bespoke to different sectors to help caterers find the perfect solution for their business.”
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