Brakes Virtual Winter Food Festival, which is live until 14th January 2022, will offer operators across foodservice a multitude of practical ideas and insights as they look to navigate the challenges of the festive season, make the most of Veganuary opportunities and start to plan for the new year.

At the heart of the Winter Food Festival will be a series of webinars covering topics such as Veganuary, mental health and staff wellbeing, and upcoming calorie labelling on menus legislation changes. The webinars have been created in conjunction with leading foodservice organisations including Veganuary, #FairKitchens, Unilever and Nutritics.

‘At Brakes we’re passionate about the food we sell, and about being the chef’s hidden partner, providing them with the products that make running their kitchen that little bit easier, but that is only a part of what we do to support our customers,’ says Leon French, Brakes’ Customer Marketing Director. ‘The Winter Food Festival brings together helpful guidance, support, and insights, as well as award-winning new food, to help operators plan for the key occasions over the coming weeks and months.’

Among the webinars will be a session on the #FairKitchens movement which is striving to make the industry a fairer, more inclusive, and happier place to work, an insight into how caterers can make Veganuary a lasting opportunity, and an essential guide and practical solutions for the new calorie labelling legislation that comes into effect in April 2022 from Nutritics.

And, of course, great food will also be on the menu! Alongside 22 supplier stands, including Nestlé, Unilever, Valeo Snackfoods and Heinz, there will also be six individual Brakes stands dedicated to hospitality, food to go, care and hospitals, new food, education, and winter menus, all of which will offer products and solutions created to help caterers maximise the quality and flavour of their offer whilst helping them to reduce costs and labour. These products will be complemented by insights into the latest food trends, downloadable resources, and on-demand video inspiration.

As part of a vibrant new look the event website has some fantastic new features that will enable visitors to get to the information that they want both quicker and more easily. These include a simplified home page with a “What’s On” webinar guide, improved mobile experience, and a filter that will allow them to view specific products of interest such as vegan, vegetarian, and plant based items.

Plus, there’s a chance to win £500 worth of Brakes vouchers by taking part in the event prize draw!

Brakes Winter Food Festival will be open to Brakes customers and non-customers, with the former able to buy products directly off the page – with their agreed discount applied – and get details of all the latest promotions available to them. Existing customers will receive an email invitation letting them know how to access the event whilst non-customers can simply visit the home page at: https://www.brake.co.uk/virtual-food-event

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