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Traditional sugar confectionery manufacturer R Crawford (Northern) Ltd, based in Hadfield Derbyshire, has given their perennial brand Posh Lollies a brand new image.

This new look marries brand heritage with fresh new character label designs targeted specifically to children. These changes were brought about following discussions with long standing trade partners, retailers and consumers.

Posh Lollies are a firm favourite with independent retailers and a stable product for Wholesale Cash and Carry operators throughout the UK.

Posh Traffic Lights, Assorted Fruits, Sherbet Fruits, Fizzy Fruit, Cola Fizz and Ice Cream Soda lollipops retail from 6p and are available in a new shape PET jar of approx 200 lollies.

Darren Butterworth Sales Director of R Crawford (Northern) Ltd commented… “it’s always a difficult decision to make major changes your leading brand; particularly when it hasn’t changed its appearance for a long time.

The new look for Posh Lollies has been carefully considered and is proving a real hit with customers.”

Maxilin Crawford-Group

Tel: 01204 309111

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