Brioche Pasquier is continuing to build on the success of its collaboration with the most successful animation franchise of all-time, Illumination’s Minions, with the launch of an even bigger and better on-pack promotion for 2021, giving customers the chance to win a  family holiday to Universal Orlando Resort, and thousands of instant-win Minions goodies!

From 1st June 2021, limited-edition Minions character packs of Brioche Pasquier Brioche Rolls, Brioche Rolls with Chocolate Chip and PITCH Chocolate Filled, PITCH Choc Chip and new PITCH Bloc ‘o’ Choc, will be on-shelf in the bakery aisles of supermarkets and convenience stores across the UK.

Each promotional pack will contain a sticker or a booklet printed with a unique code that will direct customers to a dedicated competition microsite to enter and find out instantly whether they’ve won one of thousands of Minions prizes, and to be automatically entered into the prize draw for a chance to win a family holiday for 4 to Universal Orlando Resort.

The instant-win prize pot is made up of fun gadgets and stationery items designed to keep the family entertained at home and on holiday, including 60 x Minions youth headphones, 40 x Minions walkie-talkies, and 1,900 Minions stationery items ranging from notebooks to colouring sets.

Every pack of PITCH will contain a sticker booklet featuring two beloved Minions characters, with 16 to collect in total. After collecting five unique codes, customers will be able to claim a free Minions poster, on which they can display their Minions character stickers.

The promotion will run until 14th September 2021 and will be supported by an extensive marketing campaign including in-store and online shopper activity, sampling, digital poster advertising and TV advertising through Sky Adsmart.

“As a family-owned bakery, we are delighted to be continuing our collaboration with Illumination’s iconic Minions franchise, and to be running another high-profile promotion that brings together two much-loved favourites, and that gives our consumers the chance to win some amazing prizes for all the family,” explains Retail Sales Manager Charlotte Hulbert. “This promotion is aimed at supporting our retailers, helping them to grow sales, attract new customers and reward our already loyal base.”

Brioche Pasquier’s brioche products are free of preservatives, artificial flavours and hydrogenated fats and are baked from natural products like fresh butter and eggs.

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