Britvic has announced the formation of a new role in the GB business and appointed Trystan Farnworth as Director of Sustainability. Having previously held the role of GB Commercial Director for Convenience & Impulse, he has over 15 years’ experience working for the soft drinks giant.

The newly created role reflects Britvic’s ongoing commitment to running a sustainable business and Trystan will be responsible for providing senior leadership in this area. Trystan will report directly to GB Managing Director, Paul Graham, and will continue to hold a role on the GB Executive team, working collaboratively with brand and commercial teams to maximise the role’s impact. Paul Graham, GB Managing Director at Britvic, comments “Trystan has played a crucial role leading strong commercial results and customer relationships. His focus will be to bring together the various components of sustainability, creating a truly actionable plan.”

Last year Britvic removed 600 tonnes of plastic packaging through lightweighting, and 100% of their cans, PET bottles and glass in the UK are recyclable. They are also founding members of the UK Plastics Pact and work closely with other members to support its goals.

Trystan’s former responsibilities will be managed by Rachel Phillips, who joins Britvic as OOH Commercial Director, working across convenience, impulse, foodservice and licensed. Rachel has held a number of commercial roles with multinational consumer goods companies, including Mars, Reckitt Benckiser and more recently she held the position of Chief Operating Officer at Gü.

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