Britvic has announced two new appointments for its AT HOME and OUT OF HOME commercial roles. Phil Sanders moves from his role as At Home commercial director to Out of Home commercial director, while Ben Parker, who currently heads up the Tesco/Booker relationship, will move into Sanders’ role to become At Home Commercial Director at Britvic.
Paul Graham, GB Managing Director at Britvic, commented: “Under Phil’s leadership, the Britvic At Home Channel has outperformed the market through excellent brand activation and a focus on category based joint business plans. Phil will bring his wealth of skills and knowledge from his existing role to develop the fantastic growth potential that we see working with our customer partners in Out of Home.
“This has created the opportunity for me to promote Ben Parker to the At Home Channel Director role and to join the GB executive team.”
Sanders added: “It is a truly exciting time to work in the soft drinks category, especially as we see a growing trend for low and no alcohol alternatives in the out of home market – it opens a wealth of opportunity for us to create new and interesting adult soft drinks solutions. Our portfolio of Britvic brands and formats provide great solutions for the different out of home outlets and occasions within the channels.”
Commenting on his promotion, Ben Parker said: “Britvic has a strong commitment to the At Home channel and I look forward to following in Phil’s footsteps, continuing the growth trajectory which has been set. I hope to bring my previous FMCG and grocery experience to the table, specialising in the dynamic soft drinks market, particularly with Britvic’s established portfolio.”