Gallo is rolling out nationwide distribution for Cabana California Rosé this Spring, with listings in Tesco, ASDA, Morrisons and Sainsbury’s. The brand will also be available in over 3,200 Premier stores via Booker and can be found in some of the nation’s favourite bars and restaurants.
Cabana California Rosé has been specifically created for the UK market, developed to tap into the opportunity that exists for a premium, slightly sweeter-styled rosé.
Positioned at an accessible £8.50 price point, Cabana California Rosé is designed to appeal to the female skewed 25–40-year-old consumer base who are seeking quality, value and style within the category, delivering an approachable sweetness with a modern, elevated design.
The rosé category continues to grow, outperforming UK still wine in the off-trade by 7.4% points, with Californian rosé accounting for a significant part of this category in the UK, making up 2.2M 9L cases, meaning 1 in every 4 bottles of rosé sold in the UK off-trade comes from the US.
Mark Stammers, Senior Sales Director at Gallo, commented:
“We’ve seen outstanding trade response to Cabana, helping us quickly expand distribution across grocery, convenience and the on-trade. Built for the UK rosé drinker, the brand is clearly resonating with both customers and consumers.
Rosé remains key to the UK wine category, with sweeter styles attracting younger consumers. Cabana’s Californian origin and tailored flavour profile leave it well placed to drive growth in this segment.”
The nationwide roll-out will be supported with an impactful integrated marketing campaign launching over the Spring Bank Holiday and running throughout the summer, designed to build standout visibility for Cabana at a key moment for rosé consumption.
Cabana California Rosé has partnered with Love Island and Strictly star, Tasha Ghouri, on a playful, tourism-style advert designed to tap into the growing “armchair travel” trend by reimagining everyday moments as aspirational holiday escapes, helping reinforce the brand’s appeal among younger consumers.
Watch Cabana’s new video starring Tasha Ghouri here: https://we.tl/t-kmbpMnK5HqdV8T8Y
- Circana – Table Wine by Sales Revenue, Total Off Trade – MAT 12.04.2026
- Circana – Rosé Table Wine by Sales Volume, Total Off Trade – MAT 12.04.2026
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