Cadbury Brunch Choc Chip, the number one healthier* biscuit SKU[1], has unveiled a new price-marked pack to drive brand visibility and communicate value to price-conscious shoppers.
Cadbury Brunch Choc Chip PMP will be available from July at a pricemark of £1.39** for a multipack of five to help drive sales within the healthier* snacking segment.
Many shoppers are continuing to seek out value from the category and PMPs are a great way for retailers to provide this reassurance. PMP sales are currently outperforming standard pack sales in the independents and symbols channel[2], so this new format from Cadbury Brunch is set to help retailers attract new shoppers and boost sales.
Choc Chip is the number one Cadbury Brunch flavour, which is up by 172%[3] in the independents and symbols channel, and the new PMP will make this bestseller stand out even more on shelf with its clear and striking price point.
Bethany Wenn, Brand Manager for Cadbury Brunch at Mondel?z International said: “The healthier biscuits segment is seeing significant growth[4] in the independents and symbols channel at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases[5], making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike.”
Retailers should be sure to stock up on the new format to make the most of the brand’s growing success, and site the new SKU next to standard Cadbury Brunch packs.
For more ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.
RRP**: £1.39 PMP
*Healthier biscuits as defined by Nielsen categorisation
**Recommended retail price, pricing is at the sole discretion of the retailer. Non-PMP packs also available.
[1] Nielsen Discover, Total Coverage inc. Discounters, Total Biscuits, Healthier, Rolling 52W w/e 01.06.2024
[2] Nielsen, Mdlz Immediate consumption _ Mdlz Indies, CTN’s and Symbols, Total Biscuits Sales (£), YTD, w.e.15/06/24
[3] Nielsen, Mdlz Immediate Consumption_ Mdlz Indies, CTNs and Symbols, Cadbury Brunch Oats, YTD, w.e.15.06.24
[4] Nielsen, MDLZ Immediate Consumption _ Mdlz Indies, CTNs and Symbols, Healthier, YTD, w.e 15.06.24
[5] Lumina Intelligence, Convenience & Wholesale Market Report, July 2023
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