Cadbury Dairy Milk launches limited edition Strawberries & Creme Frappe flavour – best served chilled

Cadbury, the UK’s No.1 chocolate brand[2], is introducing Cadbury Dairy Milk Strawberries & Creme Frappe flavour this summer. Inspired by chilled summer drinks and seasonal flavour trends, the limited-edition tablet aims to drive incremental chocolate sales during the warmer months as the product is best served chilled.

The release follows the success of last year’s limited edition Cadbury’s Iced Latte launch, which tapped into the “fridge vs cupboard” debate around how consumers enjoy their chocolate during the warmer months.

New research shows over two-thirds (69%) of people now chill their chocolate during summer [3], and that strawberry ranks as the No. 2 summer flavour after caramel[4]. Cadbury Dairy Milk Strawberries & Creme Frappe combines Cadbury Dairy Milk chocolate with a strawberry and creme frappe-inspired filling, tapping into growing demand for flavourful and indulgent seasonal treats.

With 68.6% of retailers saying NPD helps drive sales when stocked alongside the core range[5], innovation continues to play a key role within the confectionery category, and Cadbury Dairy Milk Strawberries & Creme Frappe offers shoppers a fresh and exciting flavour experience for the summer months.

Cadbury Dairy Milk Strawberries & Crème Frappe is available in a 115g PMP for £1.75**, offering independent convenience store retailers an opportunity to drive impulse purchases and incremental sales across a key sales period.

Michael Moore, Marketing Manager Cadbury, at Mondelēz International, said: “Seasonal innovation plays an important role in keeping the chocolate category exciting and relevant for shoppers year-round. This summer, our limited-edition Cadbury Dairy Milk Strawberries & Creme Frappe flavour taps into shoppers’ appetite for refreshing flavours, like strawberry, and the ongoing debate of putting your favourite chocolate in the fridge to enjoy it chilled.”

Cadbury Dairy Milk Strawberries & Cream Frappe is available from June through the summer across the grocery and convenience channels.