Premier Foods is expanding its much-loved Cadbury Mini Rolls range this summer by bringing back its popular Cadbury Ice Cream Mini Rolls; available in two classic ice cream-inspired flavours – Neapolitan and Mint Choc – in stores now.

The Cadbury Ice Cream Mini Rolls range drive cake category growth with 73%[1] of volume incremental to Total Mini Rolls and the return is set to have a similar impact. Stocked in the ambient cake fixture alongside existing Cadbury Mini Rolls, the new variants can also be enjoyed frozen, so retailers who stock up on the range can expect to tap into a broader range of sales opportunities as they provide a twist on the way people enjoy cake this summer.

Mathew Bird, brand director for sweet treats at Premier Foods, comments: “We are delighted to reveal the return of Cadbury Ice Cream Mini Rolls for summer 2021. They are a brilliant twist on the bestselling and much-loved range, perfect for shoppers who want to enjoy the trusted quality of Cadbury cakes in Neapolitan and Mint Choc ice cream flavours.

“Over the course of its initial launch, Cadbury Ice Cream Mini Rolls had greater appeal to under 45s and family-focused shoppers when compared to the total cakes category. Typically, sales of chocolate-flavoured cakes can drop around 9%[2] over the summer, compared to the rest of the year, so this range is well-placed to attract a broader range of shoppers to the cake fixture as a limited edition designed specifically for the warmer weather.”

Cadbury Ice Cream Mini Rolls are available across grocery and convenience in packs of five now.

[1] Kantar Data, 52 w/e 01 March 2015

[2] IRI Data, IRI Grocery Outlets, 52w/e 26 Dec 2020

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