Café Crème changes name to Signature

Scandinavian Tobacco Group UK is changing the name of the UK’s leading cigar brand from Café Crème to Signature. Launched in 1963 as the first miniature cigar in a tin, Café Crème has been continuously innovating and re-defining itself for over 50 years and leads the market with 35.9% market share overall, and 67.8% share in the miniatures segment. The new Signature brand name will be rolling out in stores from February. Transition packs available now feature an onpack flash and an inlay inside the tin highlighting the name change.