The promotional campaign for California Walnuts in the UK continues into its fourth year, offering the UK a consistently high quality, versatile, great tasting ‘super nut’. California Walnuts received the ‘Best Superfood’ Gold Award in The Healthy Food & Drink Awards 2019. Recent highlights include retail promotions with retailers such as Tesco, Waitrose, Sainsbury, Home Bargains and Costco as well as trade advertising and PR. One of the key objectives of the UK consumer campaign involves supporting health research, publicising the numerous health benefits of California Walnuts.
Peter Meadows from The Garden Marketing & PR, the trade representative for California Walnuts in the UK, says: “Our goal is to convey to the UK trade that California Walnuts offer a number of attributes, over other origins – great taste, consistency, outstanding food safety, ideal for flavouring and texture profiles, always high quality and available all year. California walnuts are extremely flexible and can enhance both the taste and texture and of course the nutritional profile of a wide range of products.
Meanwhile as part of the California Walnut Commission’s active export marketing programmes, several initiatives continue to inspire and encourage the UK food industry to use more California Walnuts.
Why California Walnuts?
The central valley in California provide ideal conditions to sustainably grow superior walnuts. Walnuts from California are generally lighter in colour and have a sweet-mild taste with a soft creamy texture, which makes them a versatile ingredient for flavour profiles, and texture in recipes as well as processed products.
Despite the recent challenging global situation, the California walnut industry, continues its commitment to producing high-quality, nutritious, and safe walnuts for consumers worldwide. The California Walnut Industry has earned a reputation for producing high quality walnuts while maintaining an exceptional food safety record for a century. California Walnuts are grown, harvested, and processed following strict Federal and State food safety regulations. Our finished product often exceeds quality standards set by the USDA.
California Walnuts have tremendous versatility and can be used in a variety of ways – for recipe ideas and inspiration visit californiawalnuts.co.uk.
To receive details on future California Walnut news and trade initiatives, sign up for the UK newsletter www.californiawalnuts.uk/trade-contact.
To discuss how California Walnuts can assist in promoting an existing or launching new products on-shelf please contact California Walnut Commission on 01628 535 755 or via email at walnuts@comeintothegarden.co.uk
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