• Promotional packs to give families a free adult or child entry (with a paying adult) to Legoland Windsor Resort or Discovery Centres in Birmingham and Manchester
  • On-pack promotion to help retailers tap into demand for UK-based breaks and day trips
  • Last year’s campaign increased rate of sale of Capri-Sun’s multi-packs[1], helping retailers maximise summer sales with the no. 1 kids juice drinks brand in GB[2]

Coca-Cola Europacific Partners (CCEP) has announced that this summer, it’s bringing back its popular Legoland on-pack promotion for Capri-Sun, in partnership with Merlin Entertainments.

The promotion will give a free adult or child entry with a paying adult to Legoland Windsor Resort, one of the UK’s favourite theme parks for young families[3]. Tickets can also be redeemed at the Legoland Discovery Centres in Birmingham and Manchester.

From 2nd May until the 22th July, unique QR codes on millions of promotional packs of Capri-Sun can be used to secure a ‘Buy One Get One Free’ voucher. Vouchers will be valid until 31st December 2022.

Promotional packs include 4x200ml multipacks of Capri-Sun Orange and No Added Sugar Orange, 8x200ml multipacks of Capri-Sun Orange, Blackcurrant and No Added Sugar Orange, 15x200ml multipacks of Capri-Sun Orange, 1L bottles of Capri-Sun Orange Multi-Vitamin Squash. The on-pack activity will be supported by out-of-home and social media advertising and in-store activation.

Martin Attock, Vice President, Commercial Development at CCEP GB, said: “As the no.1 kids juice drinks brand in grocery and convenience[4], partnering with one of the nation’s favourite family attractions[5] in the UK makes perfect sense.

“Our previous ‘Kids Go Free’ promotions have a proven track record of success in helping to drive sales for retailers[6]. We also know that with continued pressures on the cost of living, families will be looking for offers to help make day-trips and holidays more affordable this summer.

“This is a feel-good promotion that we’re encouraging retailers to get behind in-store – giving shoppers something to get excited about whilst boosting sales in the process.”

The full Capri-Sun portfolio is HFSS compliant ready for the October 2022 promotional and locational regulations.

Coca-Cola Europacific Partners Customer contact details

Email: connect@ccep.com

Tel. 0808 1 000 000

[1] Nielsen: Value LC, ROS, P6-P8 2018 vs YA

[2] Nielsen Total GB Incl. Dis MAT WE 01.01.2022

[3] Legoland, internal source, 2022

[4] Nielsen Total GB Incl. Dis MAT WE 01.01.2022

[5]Legoland, internal source, 2022

[6] Nielsen: Value LC, ROS, P6-P8 2018 vs YA

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