Get ready to kick off the new year with a bold new taste sensation as…

Sweet, spicy, and downright irresistible – one of the UK’s first-ever spicy breakfast cereals is…

Breakfast remains the UK’s largest meal occasion, with 9 in 10 consumers eating it daily…

Light, crispy cereal flakes made from just two ingredients Doves Farm, the UK’s number 1…

Weetabix Crispy Minis Caramelised Biscuit, the brand’s hottest launch of 2025, is now available in…

belVita, UK’s leading breakfast biscuit brand[i], recently held a consumer promotion, ‘Win a trip to…

Breakfast is a major driver of bread and bakery sales in retail, including independent convenience…

Harry Kane, one of the world’s most celebrated football players, has officially launched a new…

Kellogg’s Football Camps will kick off at over 70 Clubs nationwide in collaboration with world-class…

With the launch of its latest campaign – Deliciously Ugly, Quaker is leveraging popular shopper breakfast…