Harry Kane, one of the world’s most celebrated football players, has officially launched a new line of breakfast cereals in partnership with oat brand 3Bears, renowned for its delicious porridge and overnight oats. This innovative cereal line promises to be fun and free from any artificial ingredients, catering to families looking for great breakfast options. This launch comes less than a year since 3Bears announced their brand ambassador and shareholder partnership with Kane. The brand which launched into the UK in September 2024 has been taking the country by storm with their unique and delicious overnight oats and porridge offering. They are set to work with a key retail partner on the cereal launch and are excited about working with the UK market.
The 3Bears range includes three delicious flavours including Harry Kane’s Oat Cocoa Crunch, Harry Kane’s Oat Cinnamon Loops and Harry Kane’s Oat Flakes, each one is free from additives, source of fibre or protein and has 0% refined sugar.
3Bears x Harry Kane Cereals contain more than 50% oats, no refined sugars (sweetened with dates juice concentrate and agave syrup), and are a source of fibre (the Cinnamon Loops) and a source of protein (Oat Cocoa Crunch & Oat Flakes). Inspired by the flavours Kane loves to give his children, these aim to deliver sweet, crunchy flavours without the unwanted additives typically found in traditional cereals.
“I joined 3Bears last year with the goal of creating a tasty cereal that parents can trust,” said Harry Kane. “Working alongside Caro, Tim, and the entire 3Bears team, I’m proud to introduce a breakfast option that families can enjoy together, without compromising on quality. As a footballer I understand the importance of optimum nutrition and what I put into my body is related to how I perform on the pitch. I truly believe that we have created something special, and I can’t wait for people to try them.’
Caro and Tim, founders of 3Bears, expressed their enthusiasm for collaborating with Kane: “Working with Harry on this cereal line has been incredible. As parents, we understand the challenge of finding cereals that meet our high standards. Creating this product together has been a dream come true and we’re excited to provide an option that both kids and parents will love.”
Harry Kane x 3Bears Cereals are designed to be a genuine gamechanger for breakfast:
– No refined sugar: Sweetened with date juice concentrate and agave syrup.
– 0% additives, 100% vegan.
– Source of protein (Oat Flakes / Cocoa Crunch) and fibre.
– Short, easy-to-read ingredient list.
Cinnamon Loops: 52% wholegrain oat flour, 17% maize semolina, agave syrup, 11% spelt wheat flour, 0.5% cinnamon, fat reduced cocoa powder, salt.
Cocoa Crunch: 57% wholegrain oat flour, maize semolina, agave syrup, 6.8% fat-reduced cocoa powder, 1.7% cocoa powder, salt.
Oat Flakes: 85% wholegrain oat, 14.7% date juice concentrate, sea salt.
Flavours include Oat Cinnamon Loops, Oat Cocoa Crunch, and Oat Flakes. Prices start at £3.99 and are available online at 3bears.co.uk from 28th April and hitting UK Supermarket shelves soon.
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