Nestlé Cereals has announced the launch of its new on-pack promotion and social media activations…

Weetabix Melts is hitting TV screens for the first time this summer as part of…

All Kellogg’s cereal boxes to be adapted following a successful trial The new code on…

Kenco is relaunching its premium Kenco Origins range with a new optimised offering including a…

Oreo O’s, the most valuable cereal launch of the last year[1], is making its debut…

£2million investment includes a new TV creative  Alpen, the UK’s number one muesli[1], is celebrating…

Covid-19 has impacted shoppers with 41% saying that they are currently using local shops more…

Widely viewed as the most important meal of the day, breakfast accounts for 19.8 billion…

Delicious, simple and convenient, Nairn’s have added to its cereal portfolio with Oats Your Way™! …

Weetabix has continued its investment in the cereal category with a new on-pack promotion, offering…