Black tea may still be the nation’s favourite, but tea expert Twinings is shaking up the market with the launch of a new ‘foodservice exclusive’ large leaf pyramid range. With 11 tea blends, in biodegradable pyramids, this new collection will satisfy 97% of consumer needs and 100% of foodservice operator’s requirements.
Aidan Ledger, Head of New Business OOH at Twinings Foodservice explains more,
“For over 300 years Twinings has blended the finest teas. We are master blenders, experts in botanicals and the No.1 tea brand in out of home and retail*. This year we launch the ultimate tea range, a collection of 11 blends that our research tells us will satisfy 97% of consumer needs. We’ve also listened to our customers and the foodservice industry as a whole who have told us they want tea to be more versatile and more than just water, a bag and milk in a cup. They want tea that is on trend, can be dressed up, works with alternative milks, blends with ice, can be offered across day parts, served as a non-alcoholic drink with meals, and essentially can give them added value and a reason to charge more. And that is exactly what we have just launched. This range is also exclusive to foodservice, you won’t find these blends anywhere else, and we’ve created 6 brand new flavours that our consumer research tells us are going to be incredibly popular. With new display merchandise and recipes, our mesh range is going to be huge!”
As well as the favoured Full English, All Day Decaf, The Earl, Thoroughly Minted and Simply Sencha, there are 6 new flavours – Strawberry Green Tea, Revive Raspberry & Vitamin C (contains 75% of daily vitamin C requirements^), Honey & Rooibos, Mango & Pineapple, Unwind Spiced Apple & Camomile and Dark Caramel.
The ‘foodservice exclusive’ collection has been designed to be versatile and enables operators to give an enhanced serve experience, hot or cold. Whether it’s iced Honey & Rooibos with frothed oat milk, chilled Strawberry Green with elderflower presse or a warming Unwind (spiced apple & camomile) almond milk latte, the new range from Twinings provides consumers with guilt free indulgence and allows venues to really dial up the tea experience.
Aidan concludes,
“We know that consumers are looking for new experiences, they want guilt free indulgence as they focus on their health and wellbeing. Experiences are important and they want a drink that they just can’t replicate at home, something really unique, and that is what we are offering. We have a new and fantastic range of promotional merchandise, including a full complement of digital assets to help operators to create their online menus and apps.”
*Allegra Tea Out of Home Report 2019
^vitamin C contributes to normal energy-yielding metabolism
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