Team of foodservice experts announces new partnership with UK brand pioneering gourmet quality, meat-free flavour sensations. 
Zest Food Partners and Arley’s, the new plant-based brand by UK-based producer Arley Foods, are working together to transform the UK foodservice plant-based category with a range of innovative new products focused on great quality and taste. Driven by the importance of customer experience, Arley’s specialises in great tasting, meat-free food that minimises the impact of the food industry on animals, humans, and the environment.
Brady Collins, Co-Founder of Arley Foods said, “When I stopped eating meat back in 1993, it was quite depressing how few options were available to non-meat eaters. Things are a lot different today, but I don’t think that’s necessarily a good thing. In the rush to satisfy the growing demand for plant-based alternatives, there’s been an influx of meat-free products that aren’t of the quality today’s consumers expect. That’s why we built Arley’s.”
Nick Redford, Strategy Director, Zest Food Partners said: “The plant-based category is a busy and growing market, and this has led to a bit of ‘plant-based fatigue’ within the industry. Our job is to put Arley’s in front of the right customers to show just how good meat-alternatives can be. The team at Arley Foods focus on creating great tasting food, with clean ingredients (no artificial preservatives, colours, or additives), and it just so happens that they’re made from 100% plant-based and gluten-free ingredients. That’s why their products are award-winning!”
Arley’s products are made with high quality, sustainably sourced, non-GMO ingredients, are a source of protein and fibre, and low in saturated fats. The range includes chicken, beef, pork, and lamb products so customers have the core protein options to create a range of well-loved classic or modern dishes. The beef range is lean, tender, and extremely juicy just like it’s meat predecessor, the award-winning chicken breast is ideal for roast dinners, and the lamb kofta kebab offers delicious middle eastern flavours.
Driving the plant-based boom is primarily meat-reducing flexitarians (vegetarians and vegans represent just 6% and 3% of the population respectively) so it’s important that meat-free alternative products focus on perfecting foods mimicking the taste, texture, and appearance of meat.
Kelly Burke, Commercial Director, Zest Food Partners said, “We’re excited to be working with Arley Foods to drive their foodservice strategy. With a focus on key end users including casual dining restaurants, pubs, QSR’s and leisure venues as well as the wholesale channel, we want to educate customers, drive innovation in the plant-based category and help customers create delicious stand out dishes. The Arley’s range delivers on both taste and texture, and we can’t wait for our customers to try them!”
Brady Collins added, “We are a very passionate team and have huge aspirations to grow the Arley’s brand and reignite the plant-based category. The team at Zest are highly experienced, with a fantastic network and we’re delighted to be partnering with them.”
Zest Food Partners is a team of strategy, sales, marketing, and procurement experts working with ambitious brands that are looking to expand and grow within the foodservice market. Working with brand owners to understand their business, they help develop and execute successful foodservice strategies to get products into the right channels and in front of the right people.
For more information visit www.zestfoodpartners.co.uk and www.arleyfoods.com
Comments are closed.