Bottlegreen, the premium soft drink brand owned by SHS Drinks, has collaborated with distinguished English distiller Edwards 1902 to launch an innovative range of vodka spritz cans that aims to redefine the world of ready-to-drink spirits.
The partnership marries the exceptional quality of bottlegreen’s award-winning cordials with the expertise of Edwards 1902 in crafting premium vodka. Available in three 5% ABV flavours – Elderflower; Raspberry; and Lime & Mint (RRP £2.50) – the 250ml vodka spritz cans are stocked by Sainsbury’s and Morrisons; and also obtainable from the Edwards 1902 website and other reputable outlets.
The cans result from the fusion of superior-tasting ingredients with mixology expertise. With all variants boasting less than 150 calories, the cans offer guilt-free indulgence for consumers who crave both flavour and quality.
The range is being launched with social, influencer and sampling campaigns which will extend throughout the summer, as well as shopper activation within stockists to encourage trial.
The ready-to-drink can market is worth £707m RSV* and growing at +14%, driven predominantly by cocktails and other higher ABV RTDs.
“We are thrilled to unveil this collaboration between bottlegreen and Edwards 1902,” said Sarah Lawson, Head of Marketing at Bottlegreen. “Our shared passion for quality and superior taste has resulted in a vodka spritz range that delivers a truly refreshing alternative for the ready-to-drink can market.
“The RTD category is dominated by high ABV cocktail cans that are often high in calories and sugar. Our research identified a gap for something premium and lower in calories but without any compromise in taste – a common need that was only currently being fulfilled by gin-based products.”
Emma Hamilton, co-founder of Edwards 1902, added: “This exciting collaboration brings together not only the finest flavours and ingredients into a new RTD format, but also celebrates a fantastic partnership between two successful British brands with a shared passion for quality and heritage.”
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