Imperial has announced it is bringing Embassy Signature Silver Edition back to the market with further improvements to the range to help retailers cater for summer sales amongst adult smokers looking for a familiar brand at a low price.

Available to buy now for a limited time only, the new Embassy Signature Silver Edition benefits from the same premium features, including the finest tobacco blend, reduced smoke smell paper and high-quality packaging with a resealable foil. The latest launch now also offers a new diamond shaped bore filter for a unique smoking experience.

Embassy Signature Silver Edition is the only product on the market to offer all of these premium features in one product and all for a very attractive low price point with an MRRP of just £12.75* per pack of 20s.

Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, comments: “As consumers continue to seek out the greatest value for money possible, many adult smokers are increasingly buying tobacco products in the lowest price tiers. In fact, over a quarter of tobacco sales are now within the low price tier and this is also the largest sector in growth[i]. However, while shoppers are looking for value, many don’t want to comprise on quality.

“Through the launch of our Embassy Signature Silver Edition, we’re directly addressing both of these consumer needs with a completely unique product that offers exceptional quality and premium features from the well-known Embassy brand, all at a great value price point*. The new packs will only be available for a limited time only so we’d recommend that retailers stock up now to take advantage of the summer sales on offer while they can.” 

*Based on ITUK RRP as at May 2024. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

[i] IMB EPOS latest 52 weeks to 31/12/23, KA Retail & Wholesale *Lumina Intelligence Convenience Dashboard.

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